Bòrd na Gàidhlig approached us in need of a campaign to increase awareness on the benefits of bilingualism and Gaelic medium education. We created a series of slogans and graphic solutions to bring the message to a very broad audience.
The campaign was developed into various formats to accommodate different media (billboards, phone-boxes, underground banners, paper adverts, etc). The final product did indeed make an impact and was very well received across the country.
We came up with the concept for this campaign. The aim was for it to feel personal, and feature real Gaelic speakers and stories.
Eye-catching photography that was full of life was a key element of this project.
A range of high-impact visuals were created and could be seen in various locations.